Raised consciousness, rhythmic bodies, bold statements, artistic display of intelligence and class, and oh so sexy – these words effectively describe an innovative fashion line slowly emerging through the creative lens of Robert Bryant, CEO in the highly anticipated premiere of Collaj Collection.

This clothing line immediately registers the roots of its inspiration - music, theatre, sculptures, dance, and photography. The meticulous detail seen in the designs, cut, and selection of fabrics in this up-scale casual line is a refreshing break-a-way from the norm. The selection of fabric makes the skin feel exhilarating and wraps the contours of any body with a sensuous yet “take me serious” fit and form, which speaks to the “conscious” message of this line.

According to Robert, who prefers to be addressed as Rob, “I want Collaj Collection consumers to be actively involved in pursuing fashion. I want to promote conscious thought about what’s the best fit, feel and style to send the best message about the wearer’s perception of self, and how that message is then transferred to the world. This is why idealistically we call this a “conscious line,” because it empowers the wearer to think through the statement they’re making in approaching someone and even more the reputation they leave behind after exiting the room.”

Rob’s skills and talent in fashion design came from a persistent hunger for excellence and the understanding of the power of relevance. “We believe one of the most important factors in fashion design is a reputation for excellence – no matter how unique the design, it has to set a new standard. Competition is harshly critical and can easily sweep up your clientele by offering cheaper alternatives and swaying your customers with “imitations.” So we overcome it by staying relevant – modern with a focus on the long term,” states Rob. Collaj Collection is not concerned with being a seasonal trend. Instead they wish to be the beginning and end “designer of choice” for today’s fashion conscious consumer. Rob enthusiastically states, “we wish to be the only choice for today’s trendsetter. We know realistically this is a low probability, especially with so many options for a buyer. However, it does not lower our ambition to be a recognized name for today’s globally focused clientele.”

This focus on global representation comes from lessons learned in humble beginnings in both North Philadelphia, and York, PA. The unleashing of Rob’s sense for design came through exposure to various cultures and a strategic network built around observing and setting fashion trends. “I got enthralled with watching individuals shadow others, switching from one fashion line to the next. They were affordable and made a statement – but after a while it was as if they were being designed from the same template. My entrepreneurial spirit reared its head with two nagging questions – What if I could create a move for consumers who aren’t just looking to purchase a brand or a name? What if my client base was empowered with choices that more effectively send a message about who they are at a greater level? Collaj Collection emerged in response to these questions, as Rob explains.”

In 2009, Rob collaborated with a select group of master graphic designers who understood what was envisioned for Collaj Collection. Their untapped artistic backgrounds ranged from period impressions, intern placements with reputable magazines, noted clothing lines, and graduating students from premier international art schools.

Rob’s focus resonates in every design, on every curve of a woman, the strength of presence for today’s fashion focus male, and the global adventurous spirit we seek in our client base. He thrives on energy, intellect, and the conscious desire to imprint his mark into the minds of his clientele, to help them create their own Collaj in spirit, mind, and of course on their body.